Why is Search Engine Optimization so important? Search engines represent the single most important source for new visitors to your website. Many people will get to your site by typing your specific web address or URL, or by following a link from another site, but arguably 50% will find there way by typing some key words or a phrase in to Google or some other search engine. That's probably the way you do research on a new topic yourself. So you need to make your website easy to find for Google, Live, Yahoo! And the others.

Our approach is to demystify the SEO topic as much as possible and provide straightforward advice and help as part of our service. We get frustrated by the amount of noise, "smoke and mirrors" published around this essential topic. You might already have been canvassed by the type of SEO consultant who promises to get your site ranked highly or talks about links and directories. That's not to say there aren't good, specialist SEO and Search Engine Marketing consultants out there. Our advice, though, is to find out more yourself by getting hold of a copy of Search Engine Optimizations for Dummies. It's 350 pages long, costs £17 or $25 and gives you all you need to know.

You'll discover there are some key tags in the coding of your web pages like TITLE, DESCRIPTION and KEYWORDS that the search engines read to work out how to index your site. You'll find out that the search spiders read the URLs of the pages in your site, so you need a way to create those in an SEO friendly way too. PageTypes gives you easy access to those tags and page URLs without any technical know how. You need to understand the rules of how these work, and how to apply them to your advantage. The SEO for Dummies book will show you how, or we can help you as part of the project.

One of the key messages in the book is:

Make your useful and tell people about it

The more useful your site is to your target audience, the more likely it is to be visited and used, and most importantly, the more likely it is that people will want to share or create a link to you as a resource from other sites. Getting links is one of the things that you'll discover improves your ranking in the search list. So that means that when you are designing your site you need to make sure it has good content which is easy to read and easy to navigate around. We can help you with the design, give you guidelines on how you create effective content, or even do the copywriting for you.

We can also point you to good blogs, resources and tools like Your SEO Plan. You can find more on our resources page.

SEO is a big topic, but we can help you get educated about it, and make it easy to use the techniques to get you what you need - to be high up on the search page when your target audience is looking for you. Click here to contact us and find out more.